We all understand the vital role communication plays in student success. However, fostering truly empathic and collaborative school-parent communication takes our schools to the next level. This guide offers practical strategies seasoned principals can leverage to build a strong, united front with families.

The importance of school-parent communication 

Building a strong connection with parents goes beyond discussing grades and schedules; it involves establishing a relationship based on trust and collaboration. Keeping parents informed and engaged is crucial. Regular updates on academic progress, upcoming deadlines, and school events ensure that parents are well-informed. What’s even more important is that it shows a strong dedication to their child’s overall welfare. Strong school-parent partnerships often lead to:

  • Improved student achievement: When parents understand what’s happening at school, they can provide targeted support at home, leading to better academic outcomes.
  • Increased parental engagement: Regular communication fosters a sense of ownership and investment in their child’s education, encouraging parents to actively participate in school activities.
  • Early identification of potential issues: Open communication allows parents to voice concerns before problems escalate, leading to timely intervention and support for students.
  • Stronger learning environment: A collaborative atmosphere between school and home fosters a sense of mutual respect and support, creating a more positive learning environment for all.

Go beyond basic school newsletters

In addition to traditional methods like newsletters, it would be beneficial to explore these additional strategies to enhance communication between schools and parents:

  • Embrace multiple channels: Move beyond a one-size-fits-all approach. Utilize a variety of channels, like social media, dedicated school apps, targeted emails, and text messages, to cater to different communication preferences.
  • Tailored content: Segment your communication based on grade level or specific needs. This allows for a more personalized and relevant experience for parents. It will also keep them more engaged.
  • Data-driven insights: Analyze school website traffic and communication channel engagement to understand how parents are consuming information. Use this data to tailor content delivery and ensure parents are receiving the information they need.
  • Interactive platforms: Explore online platforms that allow for two-way communication, such as discussion forums, feedback surveys, or polls. This fosters a sense of community and shared decision-making. By providing opportunities for parents to actively participate and share their thoughts, schools can create a more collaborative and inclusive environment. This can lead to increased parental involvement and support for the school community.

Build a culture of open communication

Open communication is a two-way street. Encourage parents to feel comfortable reaching out with questions or concerns:

  • Accessibility: Ensure clear and consistent channels for parents to initiate communication. This may include designated staff members readily available to answer questions via phone, email, or in-person meetings.
  • Proactive response: Develop a system for prompt and professional responses to parent inquiries. This demonstrates that their input is valued and fosters a sense of trust.
  • Transparency and empathy: When addressing concerns, be transparent and understanding. Acknowledge parents’ perspectives and work collaboratively to find solutions.

Remember that effective communication isn’t a one-time event; it’s an ongoing process. By implementing these strategies and fostering a culture of open communication, principals can build a strong, unified front with parents, ultimately leading to a more successful learning environment for all students.


  • https://www.celpr.com/effective-school-parent-communication/ 
  • https://peopleforeducation.ca/wp-content/uploads/2017/07/Tips-for-principals-student-success.pdf 
  • https://educationendowmentfoundation.org.uk/education-evidence/leadership-and-planning/supporting-attendance/communicate-effectively-with-families 
  • https://www.eduprise.co.uk/insights/blog/school-communication-with-parents/ 
  • https://www.tes.com/magazine/sponsored/capita-sims/how-schools-can-better-engage-parents